10 Marketing Ideas For Your Law Firm

10 Marketing Ideas To Get Your Firm Out There - For Free

Marketing is seen by far as one of the most difficult aspects of running a law firm. It is demanding to reach the right audience while being weary of your company budget. According to the American Bar Association, in 2020, 13% of law firms reported that they don't even have anyone responsible for marketing. Because of the hardships that come with advertising, many firms struggle with their strategies, especially when it comes to new-age law firm marketing.  Below we will discuss 10 ways to advertise your law firm for free.

1) Social Media Engagement

Increasing social media engagement for your business is a free and easy way to expand. Create business accounts on the most popular social media sites and run polls, request feedback, or promote your website. According to the American Bar Association, the most popular social media platforms are as follows: Tiktok, LinkedIn, Facebook, Twitter, Instagram, and Pinterest.

2) Google My Business Account

A Google Business Profile is one of the most effective free marketing strategies available. To make your Business Profile show up higher and in local results, you need to optimize it which can be done by verifying ownership of it through your GMB account to start.

3) Blogging

The one thing society may have in common as a whole is the love of free things. Whether free furniture, food, clothing, or even information. Anything useful that can be given freely can gain you the most attention society has to offer. With that being said, a firm blog can be a successful avenue to market your firm. Picking topics within your field that can either help consumers feel better about navigating your area of law or supply them with a better understanding of things they may come across that are your specialty are just a few ways that providing a weekly blog post can help your firm gain the trust of those looking to resolve their legal matters.

4) Email Marketing

Email marketing can open up a ton of possibilities within your firm.  On inboundlawmarketing.com they show that email marketing generates $36 for every $1 spent - that’s a 3,800% ROI, making it one of the most impactful ways to potentially reach customers. Mailchimp breaks down each percentage of successful email marketing campaigns by industry, and it shows that in 2022, the percentage of open emails from marketing campaigns were 22% displaying that this is still a very productive tool to use with getting your firms name out into the world.

5) Service Reviews

Another great way to increase awareness for your service and potentially generate leads into sales is to get your service reviewed by bloggers. There are a surplus of bloggers whom spend their time reviewing services and their viewers trust their word. It would pay to have a trust content creator to review your firm as it does to have a food critic review a restaurant. A great place to start looking for review bloggers is Fiverr.com.

6) Commercial Advertising

Now, in today's generation commercials look a bit different, there aren't as many people watching cable tv nowadays but that does not mean there has been a dip in commercial viewing. YouTube, Hulu, podcasts, radio shows, Tiktok reviews, paid sponsorships, and Amazon Prime are a few of the most popular avenues to visit if you are interested in getting your firm some screen time with your target audience.

7) Podcast/YouTube

Starting a firm podcast or YouTube channel, as well as reaching out to be a guest speaker on similar channels are great methods to explore with marketing as well as networking to get your firm on multiple platforms! If you are a criminal attorney, being a guest speaker on a TrueCrime podcast may get your name out there. If you are a personal injury attorney, stitching some Tiktok videos with advice or your feedback as a mini introduction to a podcast may also play in your favor with the general public.

8) Webinars

This is another great free resource to give to the general public that may be engaging for your firm as well as. As frequently as you are able to, advertise and host webinars on platforms like Eventbrite or Facebook in the upcoming future and those who rsvp can also be added to your emailing list as well. Create a slideshow that is engaging and interactive to target your audience to help them feel included and seen. At the end of the webinar hold a spot for questions. This can be helpful to not only gain the trust of those interested but it can provide insight into additional topics people are interested to for your next session. Don't forget to record the webinar and post to your website, YouTube or podcast for consumers to review later.

9) Networking

There are tons of different groups you as an attorney can join to partner with likeminded associates and create a network to share access and information to tons of people who seek attorney assistance on a daily basis. Each states bar association has different membership groups and opportunities for gatherings or mixers to meet new people. Additional membership groups can also be found on Eventbrite or Facebook that can help you not only find and network with other attorneys but create lifelong friends if you so choose.

10)SEO

SEO (Search Engine Optimization) work is key to marketing your law firm. Websites like SEMRUSH can help break down different categories within SEO that your company may need to work on to get your brand out into the general public. Some things to keep in mind with SEO content are: Keyword search, google indexing, google page rank, competitor ranking and keywords, how long people are browsing your website, broken links, backlinks and much more.

Marketing your website is not an easy or simply task. According to U.S Bank, 78% of small business fail due to lack of a marketing plan. More and more company's are starting to outsource their marketing to different companies or are assigning marketing tasks to their administrative staff. Either way, marketing can make or break your law firm. We hope these 10 strategies will prove useful to get you on the path of putting your firm on the market while also not breaking the bank!